Photo sharing websites and apps are on the new side of social media innovations. From simple image sharing websites, they have transformed into a platform to connect millions of users and provide ways of interaction. For individuals, Instagram likes tell them how popular they are. For businesses, it tells them just how much their customers love them. If you can improve your brand image and customer loyalty, you will be able to get a lot more ROI than before.
Today, we take a look at one of the most famous photo sharing channels called Instagram.
History of Instagram
It was on 16th July 2010 when the first-ever Instagram picture was uploaded. Mike Krieger, co-founder of Instagram, posted a picture with a tilted frame. From here onwards, the era of Instagram began!
On the same day, Kevin Systrom, co-founder of Instagram, uploaded a puppy picture on Instagram in the category named “Puppy Pics.” Today, this is one of the most followed categories on Instagram.
On 6th October 2010, Instagram was officially released for iPhone by its founders, Mike Krieger and Kevin Systrom.
Let’s have a look the development of Instagram in the past 6 years along with some spectacular statistics.
Instagram is the most popular photo sharing, video sharing social networking website in the world. Instagram is an amalgam of two words- Instant Camera and Telegram, with the benefits of both.
According to the ebizMBA, Instagram is the 8th most popular social networking site with 100 million unique monthly visitors from all over the world.
It was acquired by Facebook for $1 billion in 2012. Interestingly, in 2013, Instagram grew by 13% while Facebook had a sluggish growth of 3%. However, in both the cases, it was a win-win situation for Mark Zuckerberg.
Development of Instagram
You can post your pictures and videos on Instagram, and you can also share your Instagram posts on other social networking websites like Facebook, Twitter, Flickr, and Tumblr. Therefore, it has a broad reach on the social media platform.
When Instagram started, you could have posted pictures in a square frame. In 2011, hashtags prodigy began with the creation of Hashtag Weekend Project.
In 2012, three major events took place-
- First, Instagram launched its app for Android operating system
- Secondly, Facebook acquired Instagram
- Thirdly, Instagram launched its services in more than 25 languages.
Videos were introduced in Instagram from 2013 onwards. Initially, videos were uploaded in 640*640P resolution and 15-second duration. From 2015, a user could upload a picture in any aspect ratio and a video in 1080P resolution. IG decided to display the viewcounter as a measurement to the success of the content. A view is generated after the video has been watched for longer than 3 seconds. This has lead to the purchase of Instagram Views as a way to gain popularity and exposure.
From 2016, duration of the video was also extended up to 60 seconds. Along with this, various advanced filters are introduced from time to time for enhancing the picture definition.
In 2016, Instagram launched Instagram Stories feature that allows a user to upload a picture or a video that automatically disappears after 24 hours.
Instagram is an excellent platform for marketers, social media lovers, hobby enthusiasts, socialites, and a common person as well! There have been various researches on the feasibility of Instagram for business development and the results are quite astonishing. At the end of the day a Marketers success on Instagram is based on the number of Followers you get.
For the socialites and social media lovers, Instagram is a platform for showcasing their lifestyle. For hobby enthusiasts like photographers, fitness freaks, food bloggers, and traveling wanderers; this is one of the best places for connecting with fellow minded folks. For a common person, it is just a beautiful way of sharing moments of happiness with the loved ones.
When Facebook acquired Instagram, there were 30 million active users on Instagram.
As of 2016, there are more than 500 million active users on it.
These 500 million users have contributed to the whopping 40 billion photos being shared till now. Every day, 95 million photos and videos get shared on Instagram. Every day, Instagram users hit the “like” tab on 4.2 billion posts.
In the USA, 31% women and 24% men use Instagram on their phones. Interestingly, 80% Instagram users are from around the world and not from the USA.
Marketing and Business Stats
48.8% US brands adopted Instagram for advertisement purposes in 2016. This number is expected to rise to 70.7% in 2017.
According to research, top brands post 4.9 times a week in 2016.
Are they successful?
Well, they have at least 1 million followers. Instagram is beneficial for marketing and branding as 75% users take action after viewing an advertisement. Engagement of users is 10 times more than that on Facebook. That’s why 60% brands use a filter to enhance the picture quality that emotionally attracts users.
Instagram is estimated to accumulate $1.53 billion in 2016. It is a 144% increase from the previous year and 8% of the Facebook revenue from mobile ads.
In 2017, Instagram is expected to collect $2.81 billion, and this will be 10% of the Facebook revenue.
Instagram truly captures the moments of life and provides a platform for magnifying your art, happiness, desire, and your creativity. As per the trend analysis, Instagram will surely surpass all the social networking websites in the future.