Photo sharing websites and apps are on the new side of social media innovations. From simple image sharing websites, they have transformed into a platform to connect millions of users and provide ways of interaction. For individuals, Instagram likes tell them how popular they are. For businesses, it tells them just how much their customers love them. If you can improve your brand image and customer loyalty, you will be able to get a lot more ROI than before.
History of Instagram
It was on 16th July 2010 when the first-ever Instagram picture was uploaded. Mike Krieger, co-founder of Instagram, posted a picture with a tilted frame. From here onwards, the era of Instagram began! You can also view our Infographic of Instagram’s History here:
On the same day, Kevin Systrom, co-founder of Instagram, uploaded a puppy picture on Instagram in the category named “Puppy Pics.” Today, this is one of the most followed categories on Instagram.
On 6th October 2010, Instagram was officially released for iPhone by its founders, Mike Krieger and Kevin Systrom.
Let’s have a look the development of Instagram in the past 6 years along with some spectacular statistics.
Instagram is the most popular photo sharing, video sharing social networking website in the world. Instagram is an amalgam of two words- Instant Camera and Telegram, with the benefits of both.
According to the ebizMBA, Instagram is the 8th most popular social networking site with 100 million unique monthly visitors from all over the world.
Development of Instagram
You can post your pictures and videos on Instagram, and you can also share your Instagram posts on other social networking websites like Facebook, Twitter, Flickr, and Tumblr. Therefore, it has a broad reach on the social media platform.
When Instagram started, you could have posted pictures in a square frame. In 2011, hashtags prodigy began with the creation of Hashtag Weekend Project.
- •First, Instagram launched its app for Android operating system
- Secondly, Facebook acquired Instagram
- Thirdly, Instagram launched its services in more than 25 languages.
Videos were introduced in Instagram from 2013 onwards. Initially, videos were uploaded in 640*640P resolution and 15-second duration. From 2015, a user could upload a picture in any aspect ratio and a video in 1080P resolution.
From 2016, duration of the video was also extended up to 60 seconds. Along with this, various advanced filters are introduced from time to time for enhancing the picture definition.
In 2016, Instagram launched Instagram Stories feature that allows a user to upload a picture or a video that automatically disappears after 24 hours.
Instagram is an excellent platform for marketers, social media lovers, hobby enthusiasts, socialites, and a common person as well! There have been various researches on the feasibility of Instagram for business development and the results are quite astonishing.
When Facebook acquired Instagram, there were 30 million active users on Instagram.
As of 2016, there are more than 500 million active users on it.
These 500 million users have contributed to the whopping 40 billion photos being shared till now. Every day, 95 million photos and videos get shared on Instagram. Every day, Instagram users hit the “like” tab on 4.2 billion posts.
Marketing and Business Stats
48.8% US brands adopted Instagram for advertisement purpose in 2016. This number is expected to rise to 70.7% in 2017.
Are they successful?
Instagram is estimated to accumulate $1.53 billion in 2016. It is a 144% increase from the previous year and 8% of the Facebook revenue from mobile ads.
In 2017, Instagram is expected to collect $2.81 billion, and this will be 10% of the Facebook revenue.