How Parents Are Using Instagram
Instagram is a social network centered around sharing pictures and videos with friends and followers. Twenty-five percent of parents use this platform, which makes it an excellent channel to reach this demographic. If your business is interested in getting your message in front of parents, it’s important to know how they use Instagram.
Parenting doesn’t come with a guidebook. Many parents turn to social networks to get the help and support they need when they aren’t sure what to do. Instagram’s video format is ideal for capturing quick how-to information that fits within its 60-second limit. That’s enough time to teach parents a new skill or answer an important question.
Social networks can be fun for children, but they need to know the dangers that are associated with online activity. Twenty-three percent of teenage girls and 17 percent of teenage boys check Instagram on their smartphones, and parents can keep an eye on what the kids are doing on this platform. They may manage their children’s accounts directly or follow them to make sure that they stay safe.
Sharing Memorable Photos and Videos
Parents love to share pictures and videos of their children, and Instagram is perfectly set up to support this goal. Built-in filters and an easy-to-use interface make this a more appealing option than the tools available on the typical general-purpose social media sites. Here, parents can create a convenient online repository of all of their favorite memories and share them with everyone on their list.
Following Favorite Brands
Plenty of brands call Instagram home, and parents can keep an eye out for giveaways, coupons, sales and product launches. They might not have time to check their email, but they can quickly look through their Instagram feed to find interesting content.
Fitting News Into Their Busy Days
Another way that Instagram fits into parents’ hectic schedules is by offering a short and sweet visual version of the news. Many publications promote articles and news stories on this network. Parents can follow the profiles that are most relevant to their interests, so they have a custom-tailored news stream that lets them make the most of their time.
Connecting With Other Parents
Parents, particularly if they’re stay-at-home, can have a difficult time maintaining friendships and fitting in social time. They can connect with other parents online to add to their chances of social interaction. Some parents put together local play date groups, while others look for emotional support and mutual understanding of the difficulties of this job.
What’s the Most Important Aspect of Reaching Parents on Instagram?
If you have a product or service that’s well suited to this demographic, the main thing you want to keep in mind is how precious their time is. Parents spend their days working full-time jobs, maintaining a clean house, feeding the family and picking up the kids at after-school activities, only to go to sleep, get up and do it all again.
Make sure your posts are highly relevant to their interests. You need to provide parents with quality content, so they feel like you’re a valuable use of their rare free time. Develop your buyer personas, and create targeted messaging that is entertaining, useful, exciting or any combination of the three, this will help you grow your following by attracting like minded Parents.
Instagram is a treasure trove of parenting traffic. Position yourself as a trusted source of information, and you will find yourself attracting the audience that you’re hoping to reach.