YouTube, the biggest video platform on the planet, has over 1 billion user traffic and 300 hours of video uploaded every minute of every day. That’s 5 hours of video content every second.
YouTube is huge, and every digital marketer should be on it. YouTube video marketing accounts for a huge chunk of the success of major brands and personalities. In this article, we will show you some of 2017 YouTube marketing statistics as proof of how important YouTube is. We will also provide examples of successful companies that use YouTube for marketing and what you can learn from them.
YouTube Marketing Statistics
*180.1 million people in the US alone use YouTube.
*YouTube users watch an average amount of content. The users veiws amounting to 46,000 years worth of content.
*YouTube surpasses all cable networks in the US reaching 18-49 year-old adults.
*Users spend 40 minutes on average in every session.
These YouTube video marketing statistics just seal the deal. If you own a business and you want to expand your consumer reach, you need to start marketing on YouTube.
Companies that use YouTube for marketing enjoy a low-cost venue for reaching out to subscribers and providing enjoyable and relevant video content that will keep their audience engaged. Their cases serve as a learning experience for us and show us what works for YouTube marketing.
Companies That Use YouTube for Marketing Successfully
Moz is a company dedicated to teaching digital marketing techniques. The way they use YouTube video marketing tells us they know what they’re doing. Moz regularly uploads informative videos on any topic related to digital marketing. Their “Moz Whiteboard Fridays” offers insightful tips and educates their community about digital marketing. Their communities are well engaged and highly responsive to their videos.
YouTube marketing lesson: Use YouTube marketing to educate your audience about topics related to your niche. This will establish you as a thought leader in your industry and also keep you relevant to your audience.
Blendtec, a manufacturer of high-quality blenders, posted their first ever YouTube video in 2006. Since then, they have gained hundreds of thousands of subscribers. Their channel, “Will It Blend” showcases almost a hundred videos where the founder, Tom Dickson, blends everyday things like books and even iPhones.
YouTube marketing lesson: Do something out of the ordinary to showcase the features of your products or services. Think out of the box and come up with original content that your target users will love.
3. Ramit Sethi
Although Ramit Sethi is not a company, he is a blogger and author specializing in the personal finance and the entrepreneurship niche. What makes his YouTube video marketing incredible is how he organizes content into various categories to avoid overwhelming his subscribers. In the homepage of his channel, you will see categories of his topics neatly arranged like “Salary Negotiation” and “Ask Ramit.”
Lesson: If you’re planning to upload videos on different topics, organize them neatly to make it easier for your viewers to find what they need.
4. Home Depot
Home Depot, one of the biggest home improvement companies in the U.S., has an active YouTube channel wherein they regularly upload videos showing viewers how to do various home repairs. What sets this brand apart from other home improvement channels also doing YouTube video marketing is they offer expert tips and advice to viewers without being overly promotional about their own products. They give the sense that they care about improving the lives of their audience more than they care about driving sales. Whether this is true or not, it certainly is working in their favor.
5. Six Pack Shortcuts & Abs After 40
This YouTube channel stands out among the endless list of channels on fitness and workout routines because of two things. The first is it has a very specific niche (six pack shortcuts). The second is it targets a well-defined audience (those who are 40 and above). Their unique approach to YouTube marketing landed them the second spot on Google’s Top 10 YouTube brands in 2014.
Lesson: YouTube video marketing takes careful planning of who your target audience is. So target a well-defined audience and hone in on a particular niche to make your videos more relatable to your target audience. The specific niche will also give focus to your videos and avoid the tendency of content creators to create content without a unified theme.
These companies that use YouTube marketing are made into such a huge success by enjoying regular daily and monthly views on their videos. These cases show that if done right, YouTube marketing can be responsible for much of your audience engagement. This is especially true for content that is best viewed in videos such as workout routines, home improvement hacks, cooking, and others.
Here Are Even More YouTube Video Marketing Tips
1. Understand Your Audience’s Buying Stage
Understand that most of the people who will find your videos on YouTube are often in the information-seeking stage and not ready yet to commit to purchasing. So you need to use keywords and terms that will resonate with and audience at this stage. For example, if you have a cooking channel, you can use terms like “how to cook spaghetti” instead of “buy our cookbook for cooking spaghetti”. To have a more concrete basis of what to use for keywords for YouTube Marketing, you can use AdWords tools to research keywords and terms for your video descriptions.
YouTube video marketing is all about making your viewers want more. Make videos that will give readers valuable tips but will leave them hanging for more. Then you can gently prod them to buy your digital or physical products to get “more”.
3. Have a Regular Posting Schedule
All successful companies that use YouTube for marketing have a regular posting schedule. Don’t post sporadically or your viewers may forget about you or feel that you don’t care enough about the channel to have a functional posting schedule in place.
Companies that use YouTube for marketing and having a grand success in it show us that YouTube video marketing takes four things. These are planning, careful research, a little creativity, and consistency. YouTube can reap your company benefits if you’re willing to invest time and effort in it. YouTube video marketing can be the break your business needs. So keep learning YouTube marketing statistics and tips to stay on top of the latest trends and best practices.
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